Unlock the Progress Your Market is Ready For

Outsmart your competitors by knowing your customers better than anyone else does.

For Innovators

Buyer Research, Product Roadmap, and Go-to-Market Strategy Consulting

For Investors

Buy-Side Operational and Commercial Diligence, Market Mapping, and M&A Strategy Consulting

Let’s lead your industry together

Dirigo means "I lead." When you work with us, our goal is to help you become the leader in your market. Dirigo Insights works closely with you to provide expert strategy consultation from pre-sale diligence to product delivery and execution.

Working with us is Simple

Dirigo Insights offers customized consulting services to fit your product technology needs. From acquisition due diligence support to sales and product strategy execution, we tailor flexible project-based plans to each partner's needs.

Credentials you can count on

Dirigo Insights was founded by the former president and product leader for multiple technology & publishing companies and has over 15 years of experience building and scaling products. We’ve helped build some of the most effective, awarded, and widely used products globally.

Why Dirigo

It's our mission to help you transform your market landscape. We bring behavior science and design thinking to the entire customer experience, from product ideation to sales execution and organizational culture. We leverage deep industry expertise and proven models to uncover meaningful insights, and we help our partners put these insights into industry-leading action.

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