Unlocking progress through buyer-centered research.
Welcome to Dirigo Insights
Helping small to medium-sized businesses outsmart their competitors.
For Innovators
Buyer Research, Product Roadmap, and Go-to-Market Strategy Consulting
For Investors
Buy-Side Operational and Commercial Diligence, Market Mapping, and M&A Strategy Consulting
Let’s lead your industry together
Dirigo means "I lead." When you work with us, our goal is to help you become the leader in your market. Dirigo Insights works closely with you to provide expert strategy consultation from pre-sale diligence to product delivery and execution.
Working with us is Simple
Dirigo Insights offers customized consulting services to fit your product technology needs. From acquisition due diligence support to sales and product strategy execution, we tailor flexible project-based plans to each partner's needs.
Credentials you can count on
Dirigo Insights was founded by the former president of multiple technology & publishing companies and has over 15 years of experience building and scaling products. We’ve helped build some of the most effective, awarded, and widely used products globally.
Why Dirigo
It's our mission to help you transform the product technology landscape for the better. We bring modern design thinking to the entire customer experience, from product ideation to sales execution and organizational culture. We leverage deep industry expertise and proven models to uncover meaningful insights, and we help our partners put these insights into industry-leading action.
Some of our favorite clients
