Find the Why Behind Your Customer’s Buy
Figure out what to say, how to say it, and where to reach your ideal customers.
Implement repeatable marketing innovation techniques.
The business landscape is shifting quickly, and new technologies bring both opportunity and risk. For leaders, the stakes are high—standing still isn’t an option, but moving without clear customer insight is just as dangerous. That’s where we come in. We deliver actionable insights that cut through the noise, giving you the clarity and confidence to move forward with purpose.
Some reasons companies hired us:
- “We had a couple of really good years, but we’ve started to plateau.”
- “I know my service has value, but I can’t seem to get buyers to consider it.”
- “Our retention rates keep going down, despite spending more on services and training.”
- “Our product shows signs of traction, but we don’t know if people will buy it.”
- “If I get a meeting with a client I'm good... it's just that I can't get those meetings.”
Quickly uncover what your buyers need and deliver that to them.
Learn what pushes your buyers to adopt something new, what attracts their attention, and how friction slows change and adoption.
Map the buying process from initial review to formal adoption processes and everything in between.
Align your teams and product strategy around a common understanding of what your buyers care about, how they make decisions, and what language they use.
Why Dirigo?
Easy
Simply tell us what you want to learn from your target buyers, and we’ll craft the questions, recruit prototypical buyers, record the interviews for you to review, and analyze the results.
Focused
We exist to help entrepreneurs discover the truth about what works for their buyers and turn those insights into guidance that informs their customer acquisition strategy.
Practical
Start small, and let us help you build your product research strategy at your own pace. Get going with a complimentary buyer outreach “Jump Start” in as little as 24 hours. We deliver projects with clear, upfront pricing and only add more work if you’re ready for the next step.
Trusted
$1.2T
of aggregate client assets under management
$400M
in realized growth within one year of engagement
>80%
of clients hire us for a second project
3
continents where our partners are based