Find the Why Behind Your Customer’s Buy
We help you turn lost customers and stagnant sales into reliable, efficient product and go-to-market machines.
Stop guessing why your buyers buy from you—and why they don’t.
Implement repeatable marketing innovation techniques.
The technology landscape is changing at an unprecedented pace. With uncertainty surrounding the rapid adoption of artificial intelligence and machine learning, product companies can’t afford to wait and see what happens. They also can’t afford to make big bets on their product strategy without a solid business case grounded in actual buyer evidence. This can result in companies feeling stuck and uncertain. Our insights will get you unstuck with the confidence you need.
Some reasons product companies have hired us:
- “We had a couple of really good years, but we’ve started to plateau.”
- “I know this product has value, but we can’t seem to get buyers to consider it.”
- “For some reason our renewal rates keep going down, despite spending more on services and training.”
- “Our product team has come up with some great concepts, but we don’t know which one will resonate with our audience.”
- “The sales team’s performance is inconsistent and unpredictable. Some reps are crushing their targets while many others are missing goal.”
Bring greater certainty to your product strategy and sales operations
Figure out what your buyers need without the legwork of organizing, conducting, and analyzing buyer feedback sessions.
Save time and effort learning about your buyers’ needs, including the pushes to adopt something new, which features attract buyers, and the friction involved with change and adoption.
Map the government, business, or consumer buying process from initial review to formal adoption processes and everything in between.
Align your teams and product strategy around a common understanding of what your buyers care about, how they make decisions, and what language they use.
Why Dirigo?
Easy
Simply tell us what you want to learn from your target buyers, and we’ll craft the questions, recruit prototypical buyers, record the interviews for you to review, and analyze the results.
Unbiased
We exist to find the truth of what works for your buyers and help turn those truths into insights that guide your product strategy. Ensure the information you use to inform important investments isn’t biased.
Flexible
Start small, and let us help you build your product research strategy at your own pace. Get going with complementary buyer outreach “Jump Start” in as little as 24 hours – all we need is some basic information about your product or product line, and we’ll reply with a set of starter questions optimized for your market.
Trusted
$1.2T
Aggregate client assets under management
$400M
Total enterprise value growth within one year of engagements
80%
Clients who hire us for a second project
3
Continents where clients are headquartered
“Investing in your sales matrix program is hands down the best investment we have made in our sales and marketing program. Our cold email open rate has doubled, and 2 opportunities we had been struggling to get to the finish line for over a year look like they are about to become ‘closed/wons.’ And all this in the middle of July!”