Frameworks for Rapid Progress
Guide progress and implement repeatable practices without reinventing the wheel.
Putting the work in framework
We believe in simple frameworks that anybody can learn and use. Like everything in business, you’ll get out of these frameworks what you put into their implementation.
Constructional Planning Guide
The Constructional Planning Guide helps you understand the rationality of your current situation, how to meet it where it is, and how to lead it to where it can go. The guide and interview methods are based on the work of Israel Goldiamond.
Frameworks We Support
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Jobs to Be Done
The Jobs to Be Done framework identifies the pushes, pulls, and friction behind customer decisions. This approach helps businesses understand the specific tasks or "jobs" customers are trying to accomplish when choosing products or services.
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One-Page Marketing Plan
The One-Page Marketing Plan simplifies complex strategies into a concise, actionable format. This framework outlines key components such as target audiences, value propositions, and marketing tactics, all summarized on a single page.
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Magneting Marketing
Magnetic Marketing focuses on creating strategies that attract and engage ideal customers. This method emphasizes understanding audience needs, crafting compelling messaging, and positioning offerings to stand out in competitive markets.
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Integrity Selling
Integrity Selling provides a framework for sales strategies centered on trust, ethics, and customer alignment. This approach emphasizes understanding client needs, offering tailored solutions, and maintaining transparency throughout the sales process.